Huggies brand was under fire after a mother received an email ad from the company and thought that the image was edited to make the baby look thinner and insisted it had a "thigh gap."
Melody, a mother of an 11 month daughter from California received an ad in her email for Huggies' Little Movers Slip-On Diapers but instead of paying attention to the latest promotion, she was rather disturbed by the picture that appeared to have airbrushed baby's thighs.
"The picture looked manipulated," Melody said to Yahoo Parenting. "Really manipulated - like what you see in fashion magazines to make models too thin and too perfect."
Trying to sort things out, Melody posted the pic, which shows the child being slipped into a nappy to Reddit and asked other social media users, "Is it just me or did this Huggies ad photoshop thigh gap on a toddler?"
Melody actually captured many Reddit users attention and joined the conversation. Many agreed to her thought and think that the image was retouched while others think it just the diaper. But in the end they all agreed that there was something not right about the picture.
In response to the criticism, Huggies strongly denied the allegations and insisted they don't do airbrushing. Terry Balluck, Huggies spokesperson released a statement to Mail Online and cleared the swirling accusations.
"All babies are different - we look to celebrate those differences and everyday tests and messes in our photography and communication," the message reads. "We always use real-life customers and users of our products, and do not airbrush the bodies of the babies in our advertising and photography."
Balluck also explained to Yahoo Parenting that the Little Movers Slip-On Diapers line is no longer sold by Huggies' company directly and said he cannot speak on the behalf to the advertising strategy of the third party sellers.
