Aldi has announced last week that it will continue its trial its new-look modern stores across Australia.
Australian Food News shared that Aldi has been testing consumer reception to stores throughout 2015. This include extended fresh produce ranges, improved product display and new layout.
Moreover, the trial will now include a Manly (NSW) store which joins other test stores in Chisholm (ACT), McGratchs Hill (NSW), Highton (VIC) and Kallangur (QLD). As a matter of fact, an Aldi spokesperson said that more test stores are currently being planned for.
"ALDI Manly is the most recent store to undergo a trial upgrade, and while we have plans to introduce similar upgrades to three additional ALDI stores on the eastern seaboard, we are not yet able to confirm exact locations," the Aldi spokesperson said. "The trial upgrades focus on new layouts to improve store navigation, how products are displayed, while providing better access to fresh produce bay areas and reducing checkout wait times. The changes won't result in higher prices - we will continue to deliver exceptional value every day, offering the lowest possible price on our range of high-quality product."
"As part of the trial process, we will review these upgrades and continue to listen to feedback before determining what could be broadly implemented to make the Aldi shopping experience even more enjoyable for our customers," the spokesperson added.
Meanwhile, Aldi has a market share of 8.2 percent of Australia's grocery sector according to IBISWorld's July 2015 Supermarkets and Grocery Stores in Australia report. This can be compared to Woolworth's (Thomas Dux) 41.9 percent, Wesfarmers (Coles and BiLo) 31.7 percent and Metcash's (IGA and SupaIGA) 8.5 percent.
The July 2015 IBISWorld report has also estimated that Aldi will have had an AUD $6.9 billion revenue by the end of December 2015. Furthermore, Aldi confirmed last week that it would be opening a new store in Mentone, Victoria which attributes the opening to Victorian State Government planning permit reforms.
