Obsessed with your favorite celebs and influencers? Us too! Whether they're crushing box office records, dropping chart-topping hits, or making some of the best content to ever grace the internet, we simply can't get enough. But when they're not rocking the red carpet or racking up millions of views on social, some A-listers are launching food, beverage, and wellness brands that are making them top entrepreneurs, as well. Here's a list of our current favs:
Andrew Zimmern for Badia Spices
The chef, restaurateur, food critic, author, and television personality (is that all?) has a line of six seasoning blends, presumably inspired by his travels and culinary exploration of worldly cultures. The blends cover French, Moroccan, Mexican, Tuscan, Mediterranean, and Madras flavors and are available at Food Depot, Vallarta, Kroger, Jewel, and Meijer stores nationwide.
Zimmern also has a line of homestyle frozen entrées that invoke the most comforting of Sunday dinner recipes like Pulled Pork Mac & Cheese and Swedish Style Meatballs available exclusively at Walmart.
Calvin Broadus, Jr. - aka Snoop Dogg - doesn't have just one delicious food item on the market, he's got a whole line of breakfast items, under two product lines: Snoop Cereal and Mama Snoop. Snoop Cereal comes in sweet kid-friendly varieties like Cinnamon Toasties, Frosted Drizzlers and Fruity Hoops with Marshmallows, while the Mama Snoop line is turning out items like maple syrup, oatmeal, pancake mix and grits.
MrBeast, aka Jimmy Donaldson, is one of the world's most successful social media sensations turned straight-up celeb. Ranked among YouTube's highest-paid content creators, it's reported that Donaldson rakes in between $600-700 million each year - but reinvests it into creating and also giving away money to fans and charities in huge online stunts. The viral sensation originally created a plethora of virtual restaurant locations dubbed MrBeast Burger but is currently embattled in a $100 million lawsuit with Virtual Dining Concepts, the brand behind the ghost kitchen concept. In 2022, he founded Feastables, a wildly popular line of cookies, chocolate bars, and other sugary snacks that Donaldson says are made with "ingredients you can trust."
Lemme is a line of vitamin and botanical supplements from Kourtney Kardashian Barker inspired by KKB's own wellness journey. The brand sells various gummies, capsules, and tinctures that target everything from stress relief, bloating, and PMS to digestion and healthy sleep. Dr. Thais Aliabadi, a well-known Los Angeles OBGYN, consulted on the creation of the line and sits on the brand's medical board.
YouTube sensations Logan Paul and KSI have become celebs in their own right, largely among younger demographics, for their gaming content and vlogs. They've tinkered with music and various merchandising deals but may have created the most traction for the ultra-popular PRIME brand, of which each is reported to own a respectable 20%. PRIME launched in 2022 with PRIME Hydration, marketed as a healthier way to hydrate over brands like Gatorade or Powerade because it uses coconut water as its base. Since the launch, the brand has expanded to include energy drinks and has largely seen success among the Gen Z and Gen Alpha set due to the YouTubers' involvement in and promotion of the brand.
Social media personality, actress, author, and vegan lifestyle champion Tabitha Brown's cult-like following of nearly 10 million people led to a stellar deal to produce her own line of 34 vegan food items with Target. From a variety of fresh hummus, pasta, and potato salad to plant-based sausages, dairy-free cream cheese, and granola, her line appeals to herbivores and carnivores alike.
Launched in 2021 by rapper Cardi B, Whipshots is the first-of-its-kind alcoholic whipped cream. Standard flavors include vanilla, caramel, and mocha, and the line has also launched limited-edition seasonal flavors like strawberry, lime, and pumpkin spice.
Unless you've been living in a cave for the last year, you no doubt know that The Rock owns his own tequila brand, Teremana. But did you know that he also owns his own line of energy supplements and beverages? Released in 2020, his Zoa fitness-focused line includes energy drinks, a pre-workout powdered drink mix, and a canned combination of Zoa energy drink plus pre-workout supplement.
