Wefood prides itself as Denmark's first store surplus food. The shop located at Amagerbrogade 151 Copenhagen gained popularity as it encourages consumers to do their share in fighting food wastage. According to Wefood's website, every year, Denmark throws more than 700,000 tons of food. This is considered as food waste, costing 11.6 billion Danish krone per year. At the same time, more than 800 million people with hunger each day. In addition, Wefood wants to create profits for the world's poorest and ensure global sustainability.
Usually, social supermarkets target those in the poverty line offering exclusive discounted food. Wefood is unique specie of social supermarket because its offerings are for the general public, and not exclusively for the poor.
Wefood is a shop which sells food and other consumer goods that is still salable by law for food safety, but have lost their market value in the donor.
Fast Facts about Wefood
- The shop will be both for those who want to act because of low prices and for those who just are against the waste of food.The profits will go to DanChurchAid's work to fight hunger in the world's poorest countries.
- The goods will be sold around30-50 percent cheaper than in regular supermarkets, and product mix will be among other bread, fruit and vegetables, dairy products and selected groceries.
- If the first store will be a success, plan DCA to open more stores across the country.
Danish Minister for Food and the Environment Eva Kjer Hansen who joined the opening event of Wefood last month was happy that Wefood is playing a huge role in the food wastage problem of Denmark where she said "It's ridiculous that food is just thrown out or goes to waste. A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste."
There is so much positive feedback with Wefood with Danish consumers embracing this brilliant idea of preventing food wastage.
