New Galaxy research has discovered that nine in 10 Australian consumers are willing to switch supermarkets in order to save money.
Australian Food News reported that the Aldi-commissioned research found out that on average a 38 percent saving would be required before shoppers would make the switch. However, some will change for any type of saving at all.
The research, on the other hand, found that 27 percent of shoppers "nominated the price of groceries' as the reason they would become a return shopper. Only 14 percent said that they return because of "convenience."
Factors aside from price are also important to shoppers. As a matter of fact, one in five people revealed that they would change supermarkets if another store had fresher items while nine out of ten consumers said that they want to spend more of their weekly shopping budget on fresh food.
"Country of origin is important to the Baby Boomers generation with 59 per cent saying Australian made products were very important to them," AFN reported. "Just 36 per cent of generation Y said Australian products were important to them with 41 per cent of Generation X interested in local grocery items."
"Aldi understands the growing preference for locally made products, which is why we focus on working with local suppliers to provide high-quality products for our shoppers," an Aldi Australia spokesperson stated. "Independent audits have confirmed that 91% of Aldi's fresh fruit and vegetables are Australian grown, while 100% of our fresh meat, eggs and bread are Australian Made, and we know this is important to our customers," the spokesperson.
Additionally, the research showed that main grocery buyers are spending $145.70 on average on their weekly shop. Three or more-person households spend $184.20, two-person household spend $134.60 and single person households spend $93.70.
The research was conducted with 1,000 Australian surveyed. The respondents were the main grocery buyers in their families.
