Macquarie Radio Network is set to launch a new food, wine and produce themed radio program and broadcast it Australia-wide.
Australian Food News reported that the new radio program will be called "What's Cooking." It is a weekly one-hour show which will focus around interviews with chefs, winemakers and producers.
The Macquarie said that the show will make time to focus on food farmers and producers, making it different from any other food-related programs. Hence, listeners can get a better understanding of the whole industry.
Nerida Conway will be the program host. She has a more than twenty years media experience and has spent the last four years producing cooking master class videos.
"What's Cooking" will initially air on NTWS News Talk Sport. The digital station reaches 81,000 Australian on a weekly basis.
Meanwhile, Roy Morgan Research has confirmed last September that Australians are putting down beer and picking up red and fortified wines instead as soon as winter hits.
"Unlike beer-drinkers in the northern hemisphere, Australians do not tend to see beer as a winter beverage. So it's no surprise that the proportion of us drinking it during the cool July-September quarter falls, only to peak again in the warm January-March quarter every year," Roy Morgan Research's Consumer Products General Manager Andrew Price said.
"Of course, this doesn't mean that so-called 'winter beers' aren't available here, but it does suggest that marketers wishing to overcome our resistance to (or at least, inability to process) the concept have their work cut out for them," Andrew added.
The study also confirmed that Australia's overall consumption of alcohol has dropped over the past decade. As a matter of fact, Australians 18 years and older who drink any alcohol within the space of four weeks currently sits at 68 percent, compared in 2006 when it was 72 percent.
