Jamie Oliver has been making an advocacy for healthy diet with the hopes of fighting obesity. As per Independent UK, Oliver then made an admission stating that his campaign to improve the diet of Britain's poorest children failed because in Britain, eating well is considered a "posh middle class concern"
Jamie Oliver then told Radio Times that:
"I admit I haven't succeeded, mainly because I haven't single-mindedly gone for it. In Britain, eating well and feeding your kid right and being aware about food is all considered very posh and middle class, but the reality is that in most of Europe some of the best food comes from the poorest communities. Our harder-to-reach poorer communities are suffering more."
He then added,
"They're a business and they categorically don't believe in a sugar tax. But seven pence on a can of Coke is a billion quid a year and I want it for you! Even those who are on side, like scientists, hate the idea of (pictures of) teaspoons on the side of sugary sweetened drinks, but I totally disagree. If you put a snapshot on a can and it said it had ten teaspoons of sugar in it, it's going to change consumption by everyone. Even Billy from Bognor is going to get it."
As per The Guardian, Jamie Oliver has been exerting much effort in the hopes of fighting childhood obesity. He then made a statement regarding the obesity issue.
"Our global petition starts in Australia, but it's also about all the governments in the G20," said Oliver during the press conference. "We want all politicians to know that we are tired of what's happening. Diet-related disease is one of the biggest killers in our countries and a quarter of our young children are overweight or obese. I think the parents of the world want to fix it, and crack on with life."