In a rather amusing piece of news, the Columbus Sun Times is reporting that people in the American state of Kentucky believe that Colonel Sanders, the face of the state's namesake fast food chain Kentucky Fried Chicken (KFC), would make a better United States Senator than current Majority Leader Mitch McConnell, whom they elected to the post.
According to the website public policy polling, 47 percent of Kentucky natives believe that the long deceased Sanders, who started KFC more than 70 years ago, would be a better senator than McConnell. 27 percent of respondents felt the other way.
The poll also states that Sanders still retains a very favourable image in the state, even though it's been 35 years since his passing. 71 percent of Kentuckians view the Colonel favourably, as opposed to a meagre 8 percent who see otherwise.
What's ironic about Sanders' near god like status in the state is the fact that KFC isn't even the most popular destination for chicken! That distinction goes to KFC's rival Chik-Fil-A.
According to Eater, KFC is banking on the Colonel's iconic image to strengthen the brands ties to millennial consumers. Sanders, famous for his all white suit, long bowtie, and ample moustache, features in several fun but bizarre marketing materials for the restaurant.
These include an online video game called 'Colonel Quest' which is described as an 8-bit adaptation of Sanders life story. Eater explains:
"In one level, the Colonel must bounce flying babies off a trampoline (an ode to Sanders' time spent as an "amateur obstetrician")."Catch as many babies as you can so the Colonel won't get sued for malpractice!" the game instructs. There's also a "Courtroom Brawl" level in which the Colonel - "an aspiring lawyer," notes the press release - has to face-punch his client to earn a golden drumstick."
