Kanye West's Yeezy Boosts may have to move over.
Just days after releasing their second highly publicized collaboration with the rapper, Adidas has one upped themselves, showing off a new eco-friendly sneaker made entirely from waste found in the ocean.
The recycled kicks are the first fruits of the German Sportswear giant's recent partnership with environmental advocacy group Parley for The Oceans, an organization that is fighting to clean up the world's seas.
The shoe's upper is made up of yarn and fibre filaments caught in deep sea nets. The gathered materials are then knitted using the same process as Adidas' popular primeknit technology. The bottom sole is created from a 'sustainable cushioning material.'
"Knitting in general eliminates waste, because you don't have to cut out the patterns like on traditional footwear," says Eric Liedtke, Adidas Group executive board member of global brands. "We use what we need for the shoe and waste nothing."
Parley for the Oceans founder Cyrill Gutsch praised the three stripes for its commitment to the project saying:
"We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool."
Sadly, the shoe is merely a one off prototype and no plans are being made to bring it stores any time soon. Speaking with The Huffington Post, a company spokesman said:
"this is not a plan, this is an action," she said. "We did this to show what we are capable of doing when we all put our heads together."
However she did mention that Adidas will be introducing recycled plastics into its existing line of sneakers. Those can be expected in stores by next year.
