Culture Pop Soda's new campaign with Boston Celtics star Derrick White is a "Sneaky Good" look at the point guard's mensch status with New England sports fans.
Boston's Culture Pop x Derrick White
Boston soda maker Culture Pop has teamed up with Celtics point guard Derrick White in a feel-good campaign that celebrates both White's status as a "wicked good playah," and a nice guy in real life, with a video promoting Boston's homegrown pop.
Culture Pop's Rise
If you're not familiar with Culture Pop, the soft drink has taken New England by storm. It's made with organic fruit juices, herbs, spices, and packs a good dose of probiotics. The soda is also low on sweeteners so it isn't a sugar bomb. Since its launch in 2020, Culture Pop's proven to be a young adult favorite in the Boston market for its better-for-you recipe, low-sugar flavor, and playful brand image.
Familiar Boston Faces
The campaign's first video opens with familiar Boston faces like teammate Payton Pritchard, Youtuber Emma MacDonald, and podcaster Kevin Cooney, giving their take on Derrick White's "good guy" persona. The video takes a surprise turn as White is then shown performing random good deeds at a local grocery store, solidifying his status as a "sneaky good" dude.
Culture Pop Promos
Culture Pop Soda is giving fans a chance to win signed Derrick White jerseys by scanning QR codes at various New England grocery stores. This is a must-have item for true Celtics fans since it's a playoff year for the Boston team! So, what are you waiting for? Grab a 12-pack from local retailers like Whole Foods, Shaws, Star Market, Roche Bros, Stop and Shop, Hannaford, and Wegmans, or order online.
