Listen up, New Yorkers! Chick-fil-A is bringing its A-game with its first-ever mobile pickup restaurant landing right in your backyard. That's right, no more waiting in line or dodging tyrannical toddlers running for the play area. Just grab your phone, order up that chicken sandwich (with double extra pickles, please!), and be on your way!
What's the Deal with this Mobile Pickup Thing?
You're cruisin' down the street, phone in hand, craving a hot, tasty order of waffle fries dipped in Chick-fil-A sauce. You whip out your phone, pull up the handy-dandy app, and order french fry perfection. Thanks to geo-fencing technology, the restaurant gets a heads-up to let them know when you're nearby, and they'll prepare your order as you're rolling up to the restaurant. Minimal wait time = less opportunity to "accidentally" get kicked in the shin by junior on his beeline to the slide.
In fact, inside this mobile hub for chicken nirvana, there are no play areas and no tables. Instead of tables and chairs, this spot is all about grab-and-go. There'll be screens showing the status of your order, so you know exactly when your order is ready for pick-up. But don't worry-you'll still get that famous Chick-fil-A hospitality-their team will be there to make sure your experience is on point, even without the sit-down frills.
Why New York City?
Let's face it: New Yorkers are busy bees, and according to reps at Chick-fil-A, mobile ordering is higher in NYC than in other markets. They say that digital orders are skyrocketing everywhere, so this is a chance for the company to test the waters and see how it fares.
Chick-fil-A's mobile pickup location is set to hit the streets on the Upper East Side at 79th Street and 2nd Ave on March 21.
