Mariah Carey Launches Her Own Cookie Brand Ahead of Christmas Season

The undisputed "Queen of Christmas," Mariah Carey, decides to launch her Christmas line of cookies just in time for the holiday festivities.

Every year during this season, we see Christmas-themed everything popping everywhere. From clothing, displays, tv shows, songs, and even food. These are our ways to participate and enjoy the celebration.

We are starting to hear Christmas songs dominating the airwaves, and one of the most popular songs is the hit from Mariah Carey entitled "All I Want For Christmas Is You."

According to People.com, the 26-year-old Mariah Carey classic jumped from No. 29 to No. 14 for this week's Billboard Hot 100 Chart. It is based on the number of times the song is played, and there's a pretty good chance it will reach No. 1 for the second December in a row.

Thanks to that now-ubiquitous song, the holiday season has become Mariah's time to shine. However, it seems like Mariah is going to do more than just singing this Christmas.

According to Delish, the music icon is launching a new, delivery-only cookie line brand. Her unique brand of sweet treats named Mariah's Cookies will come in boxes of a dozen or half-dozen cookies in several different assortments.

The venture was made possible through Mariah's partnership with restaurateur and Virtual Dining Concepts Robert Earl.

Since the cookie line is a virtual-only brand, it will not be available in local grocery stores just yet. However, you can place your orders online and have them delivered straight to your doorsteps.

Mariah's Christmas cookies will be available for delivery in over 30 U.S. cities starting Dec. 4. This includes Los Angeles, New York, Boston, San Francisco, Phoenix, Chicago, Philadelphia, Denver, Las Vegas, Houston, Washington D.C., Austin, Seattle, Salt Lake City, Honolulu, Dallas, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, San Diego and Louisville.

However, for other cities that are not yet on the list, the company promises that they will be rolling out in additional markets in the coming months. Additionally, since Mariah's Cookies is a virtual brand, licensing the name is possible for restaurants to bake and sell Mariah's cookies out of their own kitchens.

In doing so, the cookies will also be available for ordering through most third-party delivery apps like DoorDash, Grubhub, Postmates, and UberEats.

According to Earl, working with Mariah to develop this brand and launch it in time for the holiday season was such an inspiration. He added that Mariah always loved cooking and that they have been chatting over the years about partnering together to start a food business and cookies were a natural fit.

Mariah's Cookies are boxed by flavor and customizable for a freshly baked assortment of a dozen or half dozen. It also comes with an option to add individual cookies.

Meanwhile, the pre-set flavored boxes include Chocolatey Treats Box, Mimi's Mix Box, Holiday Hits Box, Chocolate Chunk Box, Triple Chocolate Chunk Box, Heath Bar Box, Lemon Cooler Box, Spiced Oatmeal Raisin Box, White Chocolate Cranberry Box, Pumpkin Box, and Gingerbread Box.

Related article: A Burger Priced At $106 Will Take Center Stage At Gordon Ramsay's New Restaurant

More News
Real Time Analytics