Reportedly, Adele's new album entitled "25," sold a record breaking 3.38 million copies in the U.S. through its first week. Since the American global information and measurement company - Nielsen started tallying hard sales data in 1991, the latest album '25' of the singer behind the hit song "Hello" is close to a million more than the previous high mark for first-week sales by the American boy band 'N Sync - which sold about 2.4 million copies of the album "No Strings Attached" in 2000.
The coup of the English singer and songwriter comes in a climate far less hospitable to blockbusters, as in the turn of the millennium. As stated by Nielsen, every year, retailers were selling about 700 million CDs, while last year, just 247 million albums were sold in CDs and downloads combined - where the "25" album of Adele is anticipated to cleave evenly between digital and hard copy.
The launching of the album of the 'Rolling In The Deep' hitmaker smoothly topped the Billboard 200 and makes it the best-selling album of 2015 so far - besting the "1989" album of the singer, songwriter and actress - Taylor Swift, which was released in 2014 and where the "1989" album sold nearly 2 million albums this year. One thing Adele and Taylor Swift's albums have in common is that, both artists chose not to stream their albums on Spotify, tending to choose potential sales over free streams and almost certainly contributing to their monster numbers.
The industry-shaking release of Adele's album, includes an appearance on the American television show - "Saturday Night Live" and Adele got a promotional partnership with Target (American retailer that operates large retail stores).
David Bakula, senior vice president of insights at Nielsen Music, stated that, "Back in 2000 when the boy band *NSYNC set the record for album sales in a week, the album of NSYNC was the dominant form of music consumption," "In 2000, there were 785 million albums sold in the U.S. and in 2015 we will likely see around 250 Million albums sold."
