Spotify has updated its privacy policy that asks users the permission to have their private data such as photos, contacts, locations and sensor data. The new private policy drew much attention to the current users as they think of it as being too invasive and unusual.
Markus Persson, a high profile Spotify user is one of the customers that expressed his anger. With a series of tweets, the Minecraft creator directly charged the new policy to the music streaming company founder Daniel Ek.
"Feature creep for privacy invasion. I want none of those features. I want to stream music." Persson tweeted to his 2.4 million followers. He also said that he was going to cancel his account because of this invasive new policy.
To address the issue, Spotify chief executive Daniel Ek had his apology to the fuming costumers. In a blog, Daniel said that another update will soon be available in order to clarify what does the new policy really mean.
"We should have done a better job in communicating what these policies mean and how any information you choose to share will - and will not - be used," said the chief executive.
The Swedish music streaming company assured the users that with the new policy, the privacy and security of the costumer's data is still their highest priority. Spotify is said to have 75 million active users and 20 million subscribers in 58 countries worldwide.
Spotify also defended that the change of its private policy is for the purpose of enhancing the users' experience. In an earlier statement, the streaming company stated that they are continually evolving and innovating their service in order to provide the users the best music experience.
The company is said to be developing a new feature called 'Spotify Running' that is suitable for those who love physical activities. This means that knowing the sensor data such as the user's device moving speed will help the Swedish company develop this new kind of feature.
