Tinder has just gotten embroiled in a lengthy social media ruckus with writer Nancy Jo Sales after a Vanity Fair piece she wrote criticized the app and others like it as the harbinger of the 'dating apocalypse.'
Sales' piece, which appears in the September issue of the magazine, examines the effect the likes of Tinder, Happn, and Hinge have had on modern intimacy and relationships.
In response to the article, Tinder went on a Twitter tirade, posting a string of 31 tweets that attempted to rebuke Sales' claims. It began with this tweet:
Hey @nancyjosales — that survey is incorrect. If you're interested in having a factual conversation, we're here. https://t.co/SLWlTLvJuf
— Tinder (@Tinder) August 11, 2015
The company believes that the people Sales' interviewed for her piece an accurate representation of the app's user base:
-@VanityFair & @nancyjosales — we have lots of data. We surveyed 265,000 of our users. But it doesn’t seem like you’re interested in facts. — Tinder (@Tinder) August 11, 2015
It's disappointing that @VanityFair thought that the tiny number of people you found for your article represent our entire global userbase
— Tinder (@Tinder) August 11, 2015
They also cited situations where the app has brought people together:
Talk to our many users in China and North Korea who find a way to meet people on Tinder even though Facebook is banned. — Tinder (@Tinder) August 11, 2015
All the tweets are still up on Tinder's official twitter page so check them out while you still can.
The outburst may not have had the effect the company was looking for however. Many news outlets and twitter users have poked fun at the whole incident, likening it to a tantrum thrown by a toddler. The Verge compared Tinder's twitter account to a hormonal teenager, while Sales herself fired back with this tweet:
Is Kim Jong Un on Tinder?
— Nancy Jo Sales (@nancyjosales) August 12, 2015
