Video geeks and multimedia enthusiasts who upload their clips on Facebook are going to be rewarded and paid by Mark Zuckerberg and his team. Like Youtube, suggested videos will be launched on the social media platform's home feed, which show relevant videos with ads automatically played before them.
As noted in BBC News, 45 percent of the revenues will go to Facebook and the rest of the percentage will be given to the owners of the multimedia content. This method is also used by the video sharing website Youtube. More views would mean more returns for both parties.
This system attracts video makers and producers to publish more for Facebook. The world's largest social media site earns four billion video views every day which seems to be foreboding to the video site Youtube.
IHS Advertising analyst Eleni Maraouli states that, "Facebook is aggressively moving into the video space."
He explains that video views on Facebook were notably higher than in Youtube in the last month of the previous year. Back then, a prediction was made that the social networking site will dominate the latter.
Some HBO broadcasting shows in US will be streamed soon on Facebook as the tevision network declared in June.
Tech Times stated on their blog post that video producers like NBA and Fox Sports were already being negotiated by Facebook, as part of its plan to exploit its enormous database of users, to make unhappy marketers be more satisfied with a new revenue share.
According to a spokesperson for the social media platform, "We don't believe it's the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy."
The Media Rating Council will be working alongside Facebook in meticulously rating ads on different platforms such as on mobile.
