DreamsWorks's latest installment, "Penguins of Madagascar", stumbled in its debut last week in US. It earned $35M over several days. It was expected that the movie will earn between $45M to $48M. In response, the shares of the DreamsWorks have plunged more than nine percent recently.

According to some analysts, movies are actually the driving factor with its stock price. The movie business is frequently very miss or hit and they see to get it wrong always.

The movie's disappointing performance underscores the vulnerability, which DreamsWorks Animation face because it only releases two to three films every year. The company has also tried to diversify through moving more heavily into TV, consumer products, and new media. However, every time its movie launches, its stock is liable to fall or rise based on the results.

Some of the 2014 releases of the company include "How to Train Your Dragon 2" and "Mr. Peabody & Sherman". The movie failures show that the approach of the company to family fare, the one that actually combines emotional uplift, jokes, and pop culture references might not be resonating as it did few years ago.

Simultaneously, the market of animation has also grown competitively with the different companies that are also releasing animated hit series. Although DreamWorks Animation is known for providing some of the best animated films, with the increasing number of companies that are entering the industry, the company should pursue to grab everyone's attention. They need to be better in marketing and use a new approach that would take their place back in the animation industry. With this, they can guarantee that they will always get their expected sales of their films released every year.

Overall, "Penguins of Madagascar" is another Madagascar series film that you shouldn't miss especially if you love adorable penguins.