Walmart Black Friday - Black Friday seems to be the day when most stores compete to see who offers more for less.
For instance, Sears and Kmart already revealed that they would be opening earlier than ever this year. Macy's got in charge of setting up an early hour too. Almost all the stores had already stated their plans. Not Walmart, though. Until today.
A memo sent to the managers of Walmart last month prioritized sales and basically, the important thing was to sell everything and think of new strategies to do so.
Black Friday might be the best strategy, so far. They thought better of the holiday and instead of opening earlier and making a "long" Black Friday, they thought; why not divide it into several days and several deals?
That's the reason why Walmart will be starting at Thankgiving Day at 6 p.m. with deals emphasized on toys, home goods, movies and video games.
Later on, at 8 p.m., the emphasis will be on electronic goods. The items included will be Fitbit writsbands and Samsung Smart high definition televisions, among many others.
The next day, Friday, will start at 6 a.m., and at that time, Walmart will offer 30 percent off in some Samsung televisions and toys from Fisher Price, too. Monster High will be included.
The "special" or "different" aspect that Walmart offers is the fact that they do not only open for long hours, like the rest of the stores, but they also thought of certain offers that are doomed to attract customers at good prices.
Another thing that was taken into consideration was the fact that people don't want to venture into shopping all at once and all together. They rather divide the buying in different days.
"Black Friday is no longer about waking up at the crack of dawn to stand in long lines and hope for the best."
"At Walmart, it's become a family shopping tradition where everyone shops at some point throughout the weekend," Duncan MacNaughton, chief merchandising officer of Walmart shared and Washington Post noted.
