Starbucks delivery trucks are stationed everywhere in the country. Any states have enjoyed the delivery system of the trucks. So successful were the fast food makers exploits using the mobile van that the coffee chain maker decided to roll out the same delivery trucks in other cities in the world. Will the roll out be as successful; as it was in America?
In the United States, Starbucks delivery trucks were formed out of necessity. With the demand for coffee rising and the availability of locations dwindling with the onset of new competition, the coffee chain maker resulted to mobile trucks to ensure the coffee reached its clients just in time, wherever they were.
The initial flagship program of the Starbucks delivery trucks was conducted both on the streets and in colleges across the United States. Back in 2010, when the food delivery truck trend was catching on, Starbucks operated 11,500 locations in the U.S., only 300 of them were in the United States campuses. The mobile coffee trucks were therefore a welcome sigh of relief for coffee lovers everywhere.
In colleges such as Arizona State University, the mobile coffee trucks travelled within the campus, getting the brown mood booster to the very doorstep of the most needy, studying late night students.
The Starbucks delivery trucks have been successfully rolled out in other European states as well. In Germany, the trucks are very popular. During the summer, Starbucks' trucks deliver thousands of cups of coffee across the country. Sometimes, the trucks offer free coffee samples and free snack samples to spread the word on the coffee.
The trucks are operated through Aramark. According to the company Vice President, the trucks are a new way to increase their reach in the global coffee market. This fall, the coffee retailer will increase its mobile trucks in college campuses across the state. The retailer is hoping these Starbucks delivery trucks will be as successful as its predecessors.
