Crack open a frosty new way to enjoy baseball season! Blue Moon beer launches a buzzed-up alcohol-infused ice cream brand with Hardscoop and Rawlings Baseball.
Just in time for the 2024 Summer MLB season, Blue Moon beer is stepping up to the plate with a unique new product that reaches for the bleachers. The brewers have partnered with Rawlings Baseball to launch Blue Moon Home Run Twist - an all-American baseball-themed, alcohol-infused ice cream!
Baseball, Beer, and Ice Cream!
This scoop is that Blue Moon took its inspiration from two American classics - baseball and beer. With a bright, citrusy flavor reminiscent of Blue Moon's signature Valencia orange peel combined with rich Madagascar vanilla, the 2% ABV ice cream packs a punch unlike any dessert in the freezer aisle, but not so strong that it will have you dancing in tables - unless that's your thing, then please feel free.
Baseball Swag
The beer-meets-ballpark deliciousness doesn't stop at the ice cream aisle. Each pint comes equipped with a miniature Rawlings batting helmet bowl to hold your libation-laden dessert so you can snack in style while watching your home team swing for the fences. They've even included game-day snacks like peanuts and caramel corn to sprinkle over the top of your treat for an authentic ballpark experience. "Rawlings is the perfect partner to bring this to life since we both have deep baseball roots," said Courtney Benedict, VP of Marketing for Blue Moon's parent company, Molson Coors. Sounds good as long as we keep it to beer and ice cream. Rawlings' glove leather and rosin may not be the best flavor combos for a brewed-up dessert.
Boozy Ice Cream Trend
The playful new launch taps into the novelty ice cream trend that's been bubbling up across America. In recent years, many brands have been racing to create the next viral, Instagram-worthy ice cream cocktail treat. Salt & Straw, Jeni's and many others have all made splashes with imaginative new booze-infused pints, pops and scoops. For Blue Moon, going beyond beer and into ice cream makes perfect sense, given its knack for fun brand partnerships. Last year, they teamed up with a Texas bakery on citrus-infused mini pie garnishes, and before that, they joined forces with a New York craft bagel maker, Pop Up, for a creative collab.
Blue Moon Home Run Twist was crafted in collaboration with premier alcohol-infused ice cream maker Hardscoop. The limited-edition boozy baseball treat is available now through the end of summer in a 2-pack for $49 at Hardscoop.com. It includes dry ice shipping for a melt-free delivery. $49 for ice cream is a little pricey for our tastes, but if this author's beloved Mets make it to the playoffs, we may have to splurge in celebration. Sadly, as of today, the brand is sold out, but they promise to restock by 5/23.
