Popular olive oil brand Graza has launched an innovative "beer can" refill for olive oil bottles. But would you buy your olive oil in a can?
Graza, a popular olive oil brand, has just introduced a first-of-its-kind "beer can" refill for their olive oil squeeze bottles. These sleek aluminum cans are filled with nitrogen-sealed extra virgin olive oil and designed to be a sustainable and convenient way to refill your olive oil bottles at home.
The "Beer Can" Refill
The founders of Graza recognized a problem with traditional large-bulk olive oil containers - they invite rapid oxidation, compromising the oil's quality and freshness. Their solution? Perfectly portioned refill cans that maintain the integrity of your EVOO while offering a lightweight and fully recyclable packaging option.
The Sustainability Factor
Aside from the novelty factor, these refills offer several advantages. For starters, they allow Graza customers to refill their existing Graza squeeze bottles, reducing waste and promoting a more sustainable lifestyle. Additionally, the cans are 100% opaque, protecting the oil from the oxidative force of light and ensuring maximum freshness. The lightweight nature of the cans also optimizes shipping conditions, keeping costs low for customers.
Brands Need to Take Heed
While the idea of purchasing olive oil in a can may seem unconventional at first, remember a lot of oil is already sold in large metal cans. Additionally, Graza's innovative approach offers a compelling solution to the age-old problem of maintaining olive oil freshness. This can be a game changer for any number of brands to help them maintain both freshness and reduce their environmental footprint.
So, the next time you're in the market for a high-quality extra virgin, keep an eye out for Graza's unique offering. Just don't mistake it for an IPA. We love olive oil, but drinking it out of a can is a deal breaker.
