Former NYC mayor Rudy Giuliani is launching a new venture - a premium coffee brand called RUDY COFFEE. Our question is why?
Rudy Brew?
In a surprising career pivot, former NYC mayor and President Trump lawyer Rudy Giuliani is now a coffee salesman with his new brand, RUDY COFFEE. While grappling with bankruptcy, a recent court indictment, and multiple other issues, "America's Mayor" has unveiled Rudy Coffee - his new line of "premium" coffee beans. Our question is...ok we actually have a LOT of questions here, like is this a real brand or a way for Rudy to pay his massive and ever-growing legal bills? Why coffee? Is it imported from countries he has had issues with? Did he just wake up and say, "I really need to sell coffee!" And if so, why?
America's Mayor
So, what inspired this foray into the coffee world? According to the website, Giuliani claims "a good cup of coffee" has been the "one constant" throughout his many roles in life, and let's be honest, the guy has had quite a run. From busting mobsters to reviving NYC real estate in the 90s to guiding NYC through 9/11 to becoming the controversial mouthpiece and legal advisor to President Donald Trump, you would have to imagine that a good amount of coffee (and maybe some other beverages) was involved in his career. The new venture comes as Rudy's $148 million defamation debt judgment weighs heavy on his coffers. Filings show he's made little progress selling assets like homes, and he even got canned from his radio gig for peddling election conspiracies. A judge called the lack of action in his bankruptcy case "disturbing," but hey, maybe coffee can somewhat refill the kitty and get Rudes some breathing room.
Rudy Coffee
The brand's site touts three roast varieties that showcase Rudy's platforms: "Fighting for Justice" (hopefully not decaf), "Enjoying Life" (complete with ruddy Rudy pic), and "America's Mayor" (well I mean not for years but whatevs). Each two-pound bag will run you $29.99. A bag of really good Kona, which is a premium bean, taps out at $20 average per bag, so we are asking, is this some special blend, or are the inflated proceeds going to the embattled ex-Mayor's creditors and lawyers? The first 100 bags will also come autographed by Giuliani himself. Before you mock the idea of a signed bag of Rudy beans just imagine the resale value on eBay depending on what happens to him in the next few months. Whether you like or hate the dude, this could make you a little extra scratch, and who doesn't need that right now?
Not Rudy's First Rodeo
This isn't Rudy's first attempt at a product collab. Rudy Giuliani endorsed a supplement that was a true comedy of errors. The former mayor found himself in a rather embarrassing situation when he appeared in a video promoting a questionable supplement that he said would "help [him] fight the traitors." Uhm OK? We guess? Not really selling us here Rude-boy.
A Message to you Rudy
So why not wake up with a steaming mug of Rudy's premium brew? It's "quality you can trust" from a trusted name in...actually, let's stop there because this is silly. It's hard to think about buying a $30 bag of joe in the current economy. Top that off with this being an obvious ploy for a politician to get himself out of hot water and we won't be adding bail-Rudy-out-of-jail-brew to the cart anytime soon. Let's be real here. We wouldn't buy Trump, Biden, or Kennedy merch if it was on shelves at Walmart. Why would we buy this? I mean c'mon Rudy, get real.
