McDonald's is exploring the launch of a nationwide $5 meal deal to lure budget-conscious customers back through its doors.
Why the Value Menu Revamp?
McDonald's is facing a drop in customer traffic, particularly among lower-income diners. Inflation is putting a strain on wallets, and people are opting to eat at home more often. To compete with other fast-food chains offering budget-friendly options McDonald's is looking to add value to its offerings. This is pretty great news for snackophiles since Mickey D's 86'd their classic Dollar Menu.
Competition Is High
McDonald's competitors have read the recession writing on the wall and have come to market with deep discounts so they can get families back through the doors. Taco Bell, Wendy's White Castle, and Chick-Fil-A all rolled out deals as inflation hit consumers hardest. Even some of the dine-in chains are getting in on the discount game to lure consumers away from the quick-serve spots.
What's on the Menu for the $5 Deal?
The exact details are still being finalized, but the proposed $5 meal deal could include a McChicken, McDouble, or four-piece chicken nuggets, along with fries and a drink. This would bring McDonald's in line with similar value options offered by its competitors.
