Ritz wants to give you a $100,000 Bar of Gold Butter!

RITZ new Edition Buttery-er Flavored Crackers
RITZ new Edition Buttery-er Flavored Crackers. Mondelez International

RITZ is launching limited-edition Buttery-er Flavored Crackers, and they're giving one lucky fan a chance to win a solid gold bar worth $100K. Indulge in the decadent details and find out how to enter this golden opportunity!

A Cracker Worth Its Weight in Gold

America's favorite cracker brand, RITZ, is about to take your snacking game to a new level of buttery indulgence. They've just released limited-edition "Buttery-er" Flavored Crackers, infused with an extra dose of that irresistible butter goodness we all know and love. To celebrate this decadent munchie, RITZ is giving a fan the chance to win a solid 24-karat gold bar in the shape of an actual stick of butter, valued at a whopping $100,000!

Join the Buttery-er Revolution

So, what does "Live Buttery-er" mean? According to RITZ, it's all about embracing a touch of extravagance and adding a little something extra to life's everyday moments. Whether it's a dash of authenticity, a burst of creativity, a blast of bling, or a smidge of swagger, RITZ is encouraging fans to savor life and elevate their experiences with a buttery twist. We're telling ya it's buttah' bubula!

Win some bling with Ritz
Win some bling with Ritz! Canva

How to Win a Bar of Gold

Want a shot at taking home that bar o' butter gold? Here's how to enter: From May 1st to May 20th, showcase your Buttery-er self by creating a TikTok video using the "Live Buttery-er" effect created by RITZ. Post your video on TikTok, tag @theritzcrackersofficial, and include the hashtags #livebutteryer and #RITZcontest in the caption. Alternatively, you can enter via mail - check out the official rules at tasteofwelcome.com for details. One lucky winner will be randomly selected to receive the coveted RITZ-branded gold bar!

The limited-edition RITZ Buttery-er Crackers will be available at retailers nationwide starting April 29th. So, get ready to put on your RITZ, and maybe win big while at it.

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