Cheetos is honoring the brave souls who reserve their dominant hand solely for cheesy snacking with the hilarious "Other Hand" campaign featuring NBA star Jamal Murray.
Orange Fingers Make For Fun Times
Cheetos is rolling out the orange carpet for its most devoted fans - the ones who commit their dominant hand exclusively to snacking on those deliciously cheesy puffs. Behold the "Other Hand" campaign! To bring this glorious celebration to life, Cheetos has joined forces with 2023 NBA champion Jamal Murray https://www.nba.com/player/1627750/jamal-murray of the Denver Nuggets. Murray and Cheetos are leaning into the hilarious mishaps of one-handed living through a series of television ads showing how slapstick ensues when your dominant digits are covered in Cheeto dust.
Delightfully Dusty
"Using your Other Hand often leads to funny, messy moments Cheetos fans know all too well," says Murray. From bakers botching cakes to plastic surgeons...well, let's not go there - the campaign highlights the sacrifices made to enjoy that popular tangerine-colored powder. Cheetos pulled some additional dusty shenanigans on this campaign with error-filled billboards (done with the wrong hand) and TV spots featuring the foibles of wrong-handedness. I guess it's like Chester Cheetah always says, 'It ain't easy bein' cheesy."
So join the fun! Grab a sack of cheesy snacks. Go ahead and get both hands covered in Cheetle. Just do NOT touch us afterward. Dry cleaning is expensive!
