This episode of Booze News brings you funnyman-founded liquors, a L'Oreal cognac collab, and a "truly" delicious canned tequila cooler. Let's see what's in the liquor cabinet this week!
Four Walls Whiskey
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The brilliant comedians behind It's Always Sunny In Philadelphia (Rob McElhenney, Charlie Day, and Glenn Howerton) have founded Four Walls Whiskey. The name is a nod to the four walls of that bar in your life that allows you to leave your troubles behind...ok that sounds like Cheers, but whatever, you get it. The Irish American Whiskey is an 80-proof smooth blend of Irish malts made with fine American rye. It is now available in over 40 States in the U.S.A., plus you can get it at the bars of Wrexham A.F.C.'s home arena, the UK soccer club that Rob McElhenney co-owns with Ryan Reynolds.
Martell x L'Oreal Cognac
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Martell's ultra-rare L'Or de Jean Martell 1715 got a luxurious makeover in collaboration with L'Oreal! This limited-edition cognac claims a rich, complex taste with notes of candied apricot and honeyed fruits (YUM). Expect a smooth, silky mouthfeel with a lengthy luxurious finish. We were about to pull out the debit card and order this on Wine.com when we realized that this luxurious liquor costs almost $4000 in the US. EEK! We understand rarity and quality come at a cost, but for that much money, we can take a trip to France and visit Cognac country ourselves.
Truly Tequila Soda
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Boston Beer's Truly Hard Seltzer is taking a turn south of the border with the launch of Truly Tequila Soda. This refreshing blend combines real fruit juice, fizz, and premium tequila for a crisp tasty vacay in every can. Choose from classic Lime and Grapefruit or Watermelon Kiwi and Pineapple Guava. The flavors are seriously sippable and pack only 110 calories, making them the perfect cabana cooler.
Por Osos Vodka
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There must be something in the air with funny folks starting liquor brands because our favorite shirtless cave-bear comedian Bert Kreischer and his hysterical podcast co-host Tom Segura launched Por Osos vodka recently. It's a gluten and GMO-free spirit that promises a smooth, premium vodka taste and feel at reasonable prices. We're looking forward to trying this, but we'll be checking it for chest hair. Sorry, Bert, but if you are going into beverage production, you may wanna keep the shirt on, man.
French Bloom Non-Alcoholic
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You know there are tons of mocktails and beers sans booze but what about drinks for the wine drinkers on the wagon? There have been woefully few options for those who like to tip a tasty wine without the hangover the next morning. French Bloom got ya covered folks. It's made with organic alcohol-free ingredients and comes in still and sparkling varieties. French Bloom's lady founders Maggie Frerejean-Taittinger and Constance Jablonski realized how sophisticated booze-free drinks were nowhere to be found at social gatherings and started their company. The rest is h(er)story. Give it a tipple the next time you decide to take a dry month off the sauce.
