Calling all K-Poppers! Coca-Cola dropped a new limited-edition soda, Coca-Cola K-Wave Zero Sugar, and it's bursting with K-Pop magic. It's a full-blown fan experience with exclusive access to a ton of K-Pop bells and whistles for fans.
K-Pop and Coca-Cola K-Wave Zero Sugar
Coke just dropped a new soda designed to capture your love for K-Pop, and it's a "daesang" level soft drink! Presenting Coca-Cola K-Wave Zero Sugar! This limited-edition launch is more than just a new cola. It's a full fandom experience. K-Wave's fruity-flavored K-Pop magic is launching an entire music experience that's sure to spark stan chatter worldwide.
Exclusive K-Pop Experiences Await
Coca-Cola understands fans' deep affection for their favorite acts, and they're giving some love back to K-Poppers worldwide. They've partnered with K-Pop groups like Stray Kids, ITZY, and NMIXX, along with JYP Entertainment founder J.Y. Park, to create VIP goodies for fans. These include recording a new K-Pop anthem, a music video, K-Pop-inspired AI experiences, and a chance to win a trip to Korea to catch a live concert!
A Win-Win for the Fans and the Brand
The team-up is a win-win for Coke and K-Pop fanatics. K-Pop fans get to celebrate their thirst for the music of the artists they follow, while Coca-Cola connects globally with millions of fanboys and girls in a way that's fun and immersive. So, grab a can, crank up your K-tunes, and get ready to K-catch the K-Wave! K-Wave drops at retailers worldwide on March 29th.
