Since the dawn of the AI boom, several food companies have embraced AI as a fun way to get consumer digital engagement up on their sites. From virtual chefs recommending recipes to fun trivia games, AI is poised to revolutionize how we discover, prepare, and even share our food experiences. Check out some of the ways AI is being used by food brands.
AI for Produce: GuacAIMole
Hold on to your jalapenos. Here comes GuacAImole! The new AI tool from Avocados of Mexico is about personalizing your guacamole adventures. It uses smart text, image recognition, and image generation technology to suggest guacamole recipes you may not have considered. The platform gives you recipe suggestions so you can make guac that will knock your socks off. We gave it a shot and it gave us a tasty guacamole recipe with a spicy sesame twist. Look for their #betterbowl hashtag on social media to see what people are mashing up.
Burger King's Million Dollar Whopper Contest
BK's recent Million Dollar Whopper Contest is using AI to help customers participate in the competition. After entrants input eight ingredients that exemplify their perfect burger, BK's AI generates a jingle and images to bring the creation to life digitally.
Snapple "Faict" Generator
One of the fun things about Snapple is that they put fun trivia tidbits under their bottle caps. They decided to create an AI version of this with a random "faict" generator. It's great for hours of wasted time at work!
Coca-Cola Y3000
Coca-Cola got some AI assistance when they designed and formulated their limited edition Y3000 brand. The entire look and feel of the brand was image generated using AI tech. The final product looks like they poured a rave into a can.
Starbucks Brews Up AI Magic with Deep Brew
Starbucks' Deep Brew initiative uses AI to boost efficiency and personalize the customer experience. From smart inventory management and predictive staffing to personalized app recommendations, Deep Brew empowers employees and smooths operations, all while brewing a future focused on both employee success and customer satisfaction.
Lots of folks are worried that AI will cause more harm than good but so far what we're seeing in the food market is lots of technological innovation, aiming to enhance both the employee experience and the customer journey.
