A line of British farm produced goods, available only through Tesco, really contains various imported things from imaginary farms. Tesco, the British grocery store giant is being blamed for misleading its clients by introducing another line of items, including meat and produce, from rosy sounding, locavore-targeting farms but none of which really exist.
The grocery chain's deceit became known after Farmer's Weekly, a British trade magazine, ran a spot check on a Tesco's in Brixton and found that few items incorporated the names of fake British farms. Among the regrettably named things were chicken from Boswell Farms, apples and pears from Rosedene Farms, meat from Boswell Farms, vegetables from Redmere Farms and Nightingale Farms and imported fruit from Suntrail Farms according to The Daily Meal.
Only Boswell Farms was found to offer 100 percent British merchandise, while the rest offered a mixed choice of things from the U.K. and different nations like Spain, Holland, the United States, Denmark, Germany and Chile. These items are available only at Tesco.
British agriculturists themselves were particularly irritated with the chain's choice, calling the labeling misleading and dishonestly reassuring. "What reality are they trying to hide behind a fictitious farm?" questioned Jane Cooper, a sheep farmer.
According to The Guardian, a Tesco representative defended the organization's deceptive labels in a statement as a response to rivalry from other British retailers with their own farm names and proposed that the names were intended to be indicative of value, not origin.
"We've named the brands after farms to represent the quality specifications that go into every product across the range," a spokesperson told Farmer's Weekly. "All of our packaging clearly displays the country of origin on the front of pack to help customers make an informed decision on what they wish to buy."
