Taco Bell's Canada just launched their new product and the Canadians have the exclusive experience to taste the iconic Cheetos Crunchwrap Slider starting from February 29th. On the menu, Chester Cheetah's Cheddar Jalapeno sprinkles in the Crunchwrap seems to create global hunger as many of the US fans crossed the border just to have a taste of the new meal.
During the press release, Senior Director of Marketing, Nancy Rooney, stated that Cheddar Jalapeno is the perfect addition that creates the extra hit on the flavor and crunch. "It's a lunchtime favorite," she added. Bringing the innovative product to customers becomes Taco Bell's first priority and the three combo varieties simply means that there's something for everyone.
After three months of trial and experiments, the company comes up with several ingredients. This mashup is featured in Taco Bell's signature dishes of Beefy Cheddar, Spicy Chicken and Supreme. According to Taco Bell Canada's Head of Marketing, Veronica Castillo, Crunchwraps have been introduced a decade ago and the term 'Slider' is its newest innovation that comes in a smaller size with the different flavor profile and of course, the Jalapeno Cheetos.
Sold at $2.99 a wrap, consumers find the snack to have that typical Mexican food taste. The launch has generated crossover craze and social media buzz that lasted more than a week after its introduction. So far, the menu has been a best-seller with its limited time of availability.
Across North America, Taco Bell's burritos, nachos, and quesadillas have gained popularity due to its 36 million of customers. The quick service chain restaurant has more than 200 locations in Canada alone.
