Kraft's new advertisement will be focusing solely on the natural and clean ingredients in popular brands like Macaroni & Cheese, which now will be colored with turmeric and paprika.
Although pledging that they will begin a number of cost-cutting measures, following the merger of Kraft and Heinz, which is presently the fifth largest food company, the newly formed Kraft Heinz has added $50 million to its advertising budget for 2016, all in hopes of promoting its "clean" product lines.
Just like other major food companies in the market, which includes Unilever, Nestle, Kraft Heinz, is presently more focused on making sure that the products being manufactured are in line with the demands of the consumer and contains ingredients that are more wholesome.
Additionally, the food company is also working towards transparency between traders and brands.
Over the next year, Kraft Heinz plans to introduce campaigns, which will promote updated formulas of iconic brands of the company like Kraft Macaroni and Cheese, which will no longer contain artificial flavors or colors, and its organic Capri Sun Line.
Later in the year, the company will introduce ads for updated versions of its frozen meal selection, executives said during a recent conference call, according to The Daily Meal.
Despite focusing on its cleaned-up legacy brands, Kraft Heinz still aims to cut $1.5 billion in spending by 2017, with cuts that will allow the company to move forward based on "meritocracy, speed, efficiency, and collaboration," according to an earlier statement from a spokesman for the company.
Notably, Kraft Heinz has been in the news for quite some time due to their policies of saving budget since the merger of the two companies. They were also reported to cut off 2,500 jobs in US and Canada due to the merger and budget restraints.
Naturally, it seems that Kraft Heinz is yet to live up to their own expectations and have a proper marketing policy in place if they want to grow to the largest food company in the market.
