Christian Louboutin revealed last week that Clementine Desseaux, a French plus-size model, would be the face of Louboutin's newest lipstick.
This is the first time that the luxury brand, which was founded in 1992, has used a plus-size model in an ad campaign, reports Bustle.
Christian Louboutin is a French luxury footwear and fashion designer whose footwear has incorporated shiny, red-lacquered soles that have become his signature.
"The beauty norm is changing and differences that used to be weaknesses are now turning into strengths," Clementine revealed Daily Mail, speaking about the Louboutin campaign for plus size model.
"Being curvy and freckly was never easy back when I was in France. Now beauty is changing and brands are putting girls that are different in the spotlight." she shared.
"The plus-size market is booming, and the selection offered to curvy women has grown immensely," Desseaux told Refinery21 in a 2014 interview.
While some companies are often distinguished for using models that more closely reflect the body type of an average American woman, researchers found that the ads get so much attention that they actually make people more self-conscious about how they look.
"We already knew that ads that stigmatized larger bodies can be harmful, but were somewhat surprised to see that people's motivation decreased further when they saw the acceptance ads," Lily Lin, Ph.D. and co-author of the study, tells PEOPLE.
Instead of trying to meet society’s impossible standards of female beauty, give ourselves affirmations on how special they are.
Here are some self-esteem size positive ways: Recognize that beauty, health and strength come in all sizes, think always "Your body is okay, Your size is okay," Be size positive and Keep a gratitude journal.
Dr McFerran, who worked with Dr Lily Lin of California State University, said: it would be beneficial for marketers and policy makers to instead find a middle ground using images of people with a healthy weight, and more importantly, refraining from drawing attention to the body size issue entirely.
