Apple's $99 Smart Battery Case was released Tuesday by the company, and while it's a "smart" solution for iPhone power users, the new product is getting flak for its design.
To begin with, the Apple iPhone Smart Battery Case is "ugly," according to the words of a recent Forbes report.
It appears Steve Jobs' Apple has stopped making its devices with "style, class, and elegance" with their new product.
In addition, the Wall Street Journal has described it as having "...a protruding, awkward battery on the back" jutting out "...as if your phone will soon give birth to a rectangular alien."
Apart from the "ugly" design, the company also did not provide consumers with specs of the Apple iPhone Smart Battery Case. All the information users will get is a vague "up to 25 hours talk time" or "18 hours of LTE internet activity" product description.
Considering the iPhone 6S already offers 14 hours talk time and 10 hours LTE, Apple's new product will be adding 11 hours talk time and 8 hours LTE from around 1900-2200 mAh of battery capacity.
That isn't to say the Apple iPhone Smart Battery Case is all bad though.
The pack is ahead over competitors when it comes to its lightning connector which allows for charging of both the iPhone and the battery case at the same time. Other manufacturers of battery packs simply use microUSB connectors.
Users will be able to tell the battery status of the phone on the screen itself.
For all the goodness that the Apple iPhone Smart Battery Case offers, there really seems to be any threat at all to competitors such as Mophie. The Smart Battery Case is a solution to the iPhone's battery issues, but in the long run, companies will probably figure out better when it comes to longer battery life and easier ways of charging them.
