A luxurious limited edition of KitKat bar is set to debut in Japan late next month, adding to the list of more than 200 varieties of the chocolate wafer snack available in the area.
Nestle Japan offers chocolate lovers in the area with extra cash to spend a gold leaf covered KitKat that costs around $30 or 2,016 yen per stick, depending on the present exchange rate.
Since there are only 500 "golden sticks" available, the single bars will only be available only in eight chocolate boutiques around Japan.
According to Nestle Japan spokeswoman Melanie Kohli, "In Japanese convenience stores, consumers are used to having new varieties all the time." Since the introduction of the chocolate in the area way back 1973, Nestle Japan has already produced more than 200 varieties of KitKats. Among the requested flavors are strawberry, wasabi, and green tea. Nestle Japan spokeswoman said. "Japan is a very unique market," Kohli added.
Nestle's limited edition Sublime Gold Kit Kat has been described as having a rich, bitter chocolate taste. It is covered with edible real gold leaf; however, the gold won't change the taste of the chocolate. It will just offer a sense of luxury with each bite. It won't feature any other signature flavoring. "We have made it a luxury product," Ms Kohli said.
Inventorspot also said: "Gold leaf, by the way, is indeed edible and has no flavor of its own. Gold is also non-reactive and non-toxic, meaning any ingested metal will pass right through the ingester's digestive system." Thus, eating this golden bar is safe.
The golden bar is in commemoration of Nestle Japan's Kit Kat Chocolatory stores' one millionth visitor. The price, according to a Nestle Japan press release, is not a coincidence. Nestle Japan thinks they'll make ideal New Year's gifts.
Other KitKat flavors available in the country, as reported by Eater, are soy sauce, soy flour, pumpkin pudding, carrot apple pie, cheesecake and "Exotic Tokyo," which incorporates passion fruit, raspberry, strawberry, cherry, black currant, and pepper into milk chocolate.
