The first promotional trailer for the blockbuster adaptation "Fifty Shades of Grey," a novel by author E.L. James, was unveiled at the 2014 CinemaCon convention in Las Vegas.
E! News reported that the five-minute trailer, which is not yet available online, was shown to a lucky few on Tuesday. Apparently the film features more of the romantic scenes between main characters Christian Grey and Anastasia Steele than the sexual and intense ones painted in the book.
Directed by Sam Taylor-Johnson, the preview, which is based on the S&M thriller, prominently focused on a dinner date in front of the two characters, played by Dakota Johnson and Jamie Dornan.
Entertainment Weekly's Nicole Sperling stated her opinion on the trailer: "Rather than [sic] fill the five-minute teaser with the sex that made the books by British author E L James so popular, the studio went against expectations and highlighted the romance between the two leads. But with the exception of a brief blindfold, a hand on a thigh and a glimpse of a riding crop, Mr. Grey's penchant for domineering sex was kept to a minimum."
According to the Associated Press, the trailer begins with Grey sweeping Steele off of her feet with a "joyride in his helicopter." The two then visit his Seattle apartment. Steele is given a makeover and is later heard asking "Why are you trying to change me?" After that, Grey replies "I'm not... It's you who is changing me." The camera then pans to a collection of Frey's sex toys as Beyonce's "Haunted" plays in the background.
"A majority of the preview finds Grey wining and dining Anastasia with a helicopter ride, a fancy new dress and - surprise - a secret room he wants to show her," reads a description from the trailer by Hitfix. "As for what everyone wants to know about - the sex - at one point we see a ghost image of Anastasia with what can only be described as a horse hair soft whip being brushed across her face. That's it. Anyone who thinks they will get more in a trailer will be very disappointed."
Last year, producer Dana Brunetti said that Universal Studios planned to release two separate version of the film to avoid an NC-17 rating.
The film is set for release on Valentine's Day of 2015.
