The Starbucks red-cup controversy has been the talk of the time for a few days now. Well, at least for those who heard about it from friends, or friends of friends. Well for the benefit of those who don't, here it is.
While there have been hundreds of new articles about just about anything that is happening globally- ISIS attacks, Rousey's KO, new Netflix movie, one topic has managed to heat up the internet search engines. Last week, a very unusual topic has gone surprisingly viral, that ladies and gentlemen, is the Starbuck's holiday cup. This little cup has made a lot of people across the United States question its existence.
Keywords such as "starbucks" and "starbucks holiday cup" dramatically skyrocketed in November from a flat line, virtually nothing -- up 100%. It also did the same thing for the keywords "starbucks red cup" and "starbucks cup," which normally don't get any attention.
The controversy was ignited by Joshua Feuerstein, a Christian man, who in one of his YouTube video after finding that the cup doesn't include the words "Merry Christmas" on them. He expressed his opinion stating that the cup seems priceless to not have those words because these cups were popularly known to have the said holiday in it. This personal rant became viral in just minutes after he uploaded the video. People from all over the world, not just in the United States started to search and share the video making it one of the most searched topics on the internet.
In Feuerstein's video, he condemned the company by saying that Starbucks removed Christmas from its cup because it hates Jesus. Despite the accusations, Starbucks didn't respond, something that Mike O'Brian seems to oppose what agency partners would normally tell their clients. "We recommended brands to respond quickly and own up to their mistakes," he writes. O'Brian also wrote that several people either defend the brand or make fun of just how absurd the taking "Christ out of Christmas" situation is. He thinks it's not a mistake but definitely a change in direction.
