According to Huffington Post, IHOP became an Internet sensation and was known for its "hip new voice" on Twitter, calling the attention of young, teenage breakfast lovers. The customers enjoyed the breakfast place's witty and slang-filled tweets. IHOP found that the widespread social media platform will help them reach the ends of the world.
Some of the breakfast haven's tweets that made it to the customers' liking and gained thousands of retweets are the following:
October 8, 2014:
"Pancakes, you look good, won't you back that stack up."
October 9, 2014:
"Is it worth it, let me work it. I put my fork down, flip it and reverse it." (Photo: Showing how to eat stacked pancakes)
October 10, 2014:
"DEEZ are NUTS" (Photo: Showing chocolate pancakes)
October 22, 2014:
"Pancakes on fleek."
Obviously with the huge number of followers made, Twitter did its magic for IHOP last year. However, this week, IHOP was bashed for going over the line with its offensive and "sexist" (as Twitter user Seamus Bellamy coined it) tweet last Sunday.
The restaurant chain posted a picture of a stack of pancakes captioned:
"Flat but has a GREAT personality"-obviously trying to creative and pun-ny.
Followers of the account were fast to respond with negativity and outrage as they thought the tweet was too "ridiculous".
Here are some comments made by IHOP customers:
October 18, 2015:
@AndrewHusband: "Someone on the @IHOP social media team don' gonna get fired, yo."
October 19, 2015:
@FARTDAUGHTER: "@IHOP my son follow this account, this is ridiculous"
@jaketapper: "What th--?!?"
@bendreyfuss: "This is a...weird brand tweet"
IHOP social media team probably realized that the incident won't help the brand's public relations and immediately took down the controversial post, issued an apology to the people and admitted its "immaturity", saying:
"Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry."
