McDonald's highly publicized all-day breakfast menu finally launched today. Starting today, you can walk into any McDonald's branch in America and get an Egg McMuffin or plate of Hotcakes any time you want.
The move was certainly well-received by many of the fast-food giant's fans, but it looks like not everyone was impressed with the news. Many of the brand's rivals used the occasion to poke fun at the idea, claiming that McDonald's is already late to the party.
#alldayallday #since1955 #backtoback pic.twitter.com/xDif9Uk9Tr
— Waffle House (@WaffleHouse) October 6, 2015
imitation is the sincerest form of flattery ;) #AllDayBreakfast — Denny's (@DennysDiner) October 6, 2015
Pancake chain IHOP was more direct, calling out McDonald's with a series of tweets and hashtags.
in other news… we've always had all day breakfast
— IHOP (@IHOP) October 5, 2015
Shouts to everyone tryna offer breakfast all day…shoot your shot. — IHOP (@IHOP) October 6, 2015
— IHOP (@IHOP) October 6, 2015
One of the biggest omissions from Mcdonald's breakfast menu are their signature Hash Browns. The item is only available in select markets, and IHOP made sure to let everyone know with this tweet:
|￣￣￣￣￣ | | COME | | TO | | IHOP | | ＿＿＿＿＿_| (\__/) || (•ㅅ•) || / づ https://t.co/oovCp5ZC2I — IHOP (@IHOP) October 5, 2015
Even brands that don't serve breakfast jumped in on the fun. Here's Carl Jr's. little series of jabs:
Breakfast all day? We've got burgers all day. #DoubleWesternBacon #AllDayBurgers pic.twitter.com/y8NYOKyHq3
— Carl's Jr. (@CarlsJr) October 6, 2015
#AllDayBurgers > #AllDayBreakfast pic.twitter.com/uA7aXClEgX — Carl's Jr. (@CarlsJr) October 6, 2015
Regardless of your opinon on the whole thing, you can't deny that it's been a boon for the whole industry.
