Japan has earned the reputation for inventing the most advanced and sometimes weird technology. These inventions are somewhat crazy. And once more, this was proven by Japan. It was found out that McDonald's Japan has designed their straws to mimic breastfeeding. Yes, that's right, breastfeeding.
As first reported by Rocket News 24, McDonald's Japan allegedly designed special straws for their milkshakes that imitate the pace and experience of breastfeeding. Now McDonald's milkshakes are rather good, they're thick and creamy. Sipping on a McDonald's shake can instantly bring feelings of happiness like that of a child and perhaps the straw has something to do with that.
The news was brought to public's attention by a Japanese Twitter user @ritsu_mmsh. He recently posted tweets claiming that McDonald's shakes which they call Mc Shakes in Japan are designed to be drunk at the same speed as an infant nurses.
This is actually legit as it is found in a book written by Den Fujita, McDonald's Japan founder who died in 2004. According to Fujita's one book in a series, entitled, "Den Fujita's Business Strategies 2: Overwhelming Business Strategies", the design brief for the company's straws specified that they pass liquid at a speed comparable to the rate at which breast milk flows to a nursing baby.
"When humans drink something, the speed that produces the most delicious feeling is the speed at which babies nurse...McDonald's straws are designed so that when used with a shake, the speed will be the same as that of an infant drinking breast milk."
Apparently this is already a common knowledge to those with interest in product design. When this fact was posted on twitter however, everyone seemed a little surprised with the concept. It is still unclear if the product design is universal to all McDonald's outlet or only exclusive to Japan considering that in the States, it takes a few pulls to load the straw with enough liquid as reported by Uproxx which is kind of frustrating. Mashable tried to reach out to McDonald's Japan for comment but there was none as of time the news was published.
Of course, people are just too happy when this knowledge was brought to light. Reactions like, "Be right back-going to McDonald's for a shake!", "McDonald's is going to be packed with customers", "They should make a cup lid with a nipple on it" are just a few. What do you think of this product design? Do let us know and leave your comments below.
