Does gender packaging affect an individual's choice of food? This is the question that food marketers would often ask. As per Washington Post, numerous researches have been made in regards to this topic. The website then cited that
A research was made in terms of gender stereotypes and their food preferences. A study was then published just this week in the journal 'Social Psychology' stated what creative agencies have been using as a scheme. It is when they stated that cultural cues can shape an individual's food choices. They then added that if a product doesn't arrive in it expected gendered packaging, it may be less likely be bought or eaten.
The co-author of the book, Luke Zhu who is an assistant business professor at the University of Manitoba in Canada said the a large amount of evidences suggested that diners consciously or not often associate healthy food with "femininity" and unhealthy food with "masculinity."
Part of the research stated that:
"Not only do people tend to eat what others in their culture eat, but what people eat communicates something about the kind of person they are."
His team then decided to do a further investigation regarding the matter. Before Obama's inauguration, the White House chef gave an interview regarding his food preparation. A reporter once asked Walter Scheib, a White House chef to compare Obama's food preferences compared to Bush he then answered:
''I think the key word there is 'men', there isn't blue state food and red state food. Food at the White House has a tendency to delineate along gender lines as opposed to political lines... Both presidents that I worked with, if we had opened up a BBQ pit or rib joint, they'd be just as happy."
Zhu then stated:: Consumers should be aware that gender norms may affect our grocery choices.
