Over the years, cupcakes have become a consumer favorite. They are a smaller version to a regular sized cake. Cupcakes can be simple with vanilla or chocolate flavored icing or they can be garnished with sprinkles and intense designs. Cupcake Craze, a well-known shop in New York stated that television shows such as Cupcake Wars has increased the company's sales. "The craze is definitely helping business. People love cupcakes. You give someone a cupcake and they smile", said Kevin Hughes, the owner.
Cupcake Craze owner recently opened up a new location in Destiny, New York. The new location came after Hughes achieved 5 years of success at his original location in Oneida, reported CNYcentral.com. Cupcake Craze is a unique shop because the company allows consumers to customize their own cupcakes. The price starts at $2.25; they choose a cupcake flavor, than pick a frosting. If customers want any additional toppings or fillings, the cost is .50 cents each. Kevin Hughes hopes his business will eventually expand into New York City however he wants it to remain a mom and pop shop.
Cupcakes are not just a popular dessert among children. Adults also enjoy going to cupcake shops like Sprinkles Cupcakes. The company has locations in New York, California, Arizona, Texas, Illinois and Washington DC. Sprinkles Cupcakes offers customers a variety of flavors including: Chai Latte, Cinnamon Sugar, Dark Chocolate, Carrot, Coconut, Lemon Coconut and Red Velvet. The company's cupcakes are quite famous and a favorite among celebrities. "There's a place on Santa Monica called Sprinkles Cupcakes, my mouth is already salivating," said Katie Holmes.
The cupcakes have appeared on The Tyrah Banks Show, Food Network's Unwrapped and The Today Show. The company expanded their popularity into a brand; Sprinkles Cupcakes has an application that can download on both the iPhone and the Android. Candace Nelson, the founder of Sprinkles Cupcakes is a judge on Food Network's Cupcake Wars. The company also sells t-shirts, hats, and even apparel for dogs. They also developed Sprinkles TV where customers can watch short films, download a cupcake screensaver, wallpaper or mobile application.
