Jessica Alba's Honest Company, the lifestyle brand that turned the actress into a guru of anti-toxics products, has been now officially valued at about $1.7 billion after its funding round raised $100 million, making the 34 year-old one of the richest young stars in Hollywood.
While this has financially been a great year for the actress who started out in 2000 in the short-lived cult show "Dark Angel," Jessica Alba's Honest Company is currently facing some serious legal issues, as people claim that her toxic-free products don't actually work as intended, with concerned parents claiming their sunscreen product doesn't actually work.
According to Image.ie, Jessica Alba's Honest Company surged in 2011 with her as co-partner of Brian Lee, and it's an e-commerce company with a strong focus in selling nontoxic, eco-friendly products particularly for baby care, including diapers, baby wipes and lotions (including sun screen, the product currently giving them trouble).
Jessica Alba's Honest Company's sunscreen has received a lot of criticism in social media in the past few weeks, as customers complain about painfully red skin after its use, claiming it's ineffective in its ultimate purpose of blocking sun rays, as Daily Caller reports - but these complaints haven't kept Alba's company from growing.
In any case, CeleBuzz reports that Jessica Alba's Honest Company stake, approximately 20 percent of the company, sees her ranking higher in the "richest women in the country" department than superstar Beyoncé and even YouTube CEO Susan Wojcicki, two of the most powerful women in the world right now because of both money and influences.
Jessica Alba's Honest Company is part of a growing trend in Hollywood of celebrities, particularly women, jumping in the bandwagon of lifestyle brands - other people in this scenario have been Oscar winners Reese Witherspoon and Gwyneth Paltrow, and most recently talk show host Ellen DeGeneres.
