Most people have a lot to complain about their mobile phone network providers. But one British guy, who goes by the name of Dan May, saw an opportunity and hopped right in.
It started just last week, when O2 tweeted:
Time for a slice of life. We're delivering #O2Priority. Leeds and London, tweet your location with #waggytails. pic.twitter.com/H5EgELf44B
— O2 in the UK (@O2) August 3, 2015
Dan May then replied, "@O2 Hungry #O2Priority customer requests pizza-related help at [address] #waggytails"
Somehow, O2 didn't come through with a pizza for Dan May. So when O2 came up with another offer, Dan attempted to test the waters again, but added a bit of rivalry by mentioning a competing network, Three.
Ok, if you didn't get a pizza the action earlier, time for. London, Leeds, tweet your locations with #waggytails. pic.twitter.com/yFgQVXwh0T — O2 in the UK (@O2) August 3, 2015
@O2 disappointed we received no pizza. Now thinking about joining @ThreeUK instead. however would change that - 85 Newman Street W1T 3EX
— Dan May (@dpmay) August 3, 2015
Much like Dan May, Three saw a huge opportunity in the situation and jumped on it.
@dpmay @O2 we'll #makeitright Dan. Pizza & Ice-cream on the way :-) — Three UK (@ThreeUK) August 3, 2015
Probably surprised by the response, Dan replied:
@ThreeUK would be a quite incredible hijack of @O2 's campaign if you did. I'm getting cutlery ready as we speak.
— Dan May (@dpmay) August 3, 2015
For some reason, O2 then quickly started noticing Dan May and did it with a bang.
@dpmay We’d like to make your tail wag, how about free pizza for the rest of the year? Drop us a DM #waggytails pic.twitter.com/PHjD3h1L2y — O2 in the UK (@O2) August 3, 2015
Then the rest was history:
.@O2 I hope this isn't a cruel Monday joke, especially as @ThreeUK delivered big time! #waggytails #makeitright pic.twitter.com/mE90KbuzT5
— Dan May (@dpmay) August 3, 2015
@dpmay No joke, check your DM! Free pizza for the rest of the year #waggytails — O2 in the UK (@O2) August 3, 2015
True enough, O2 wasn't bluffing. Dan May was promised one free Domino's pizza every week for the remainder of the year.
Talking to the Metro, Dan admitted, "I couldn't believe it. I only sent out a couple of tweets and they both went all-out to compete against one another."
"It's a great marketing campaign, it really worked. I was really impressed with Three after being disappointed by O2 but they certainly won the customer back."
After the whole ordeal, Dan again tweeted about what had just happened. Although Three didn't ultimately win the Twitter tiff, they certainly still got the last laugh.
I started a pizza war between @O2 and @ThreeUK. Will discuss hashtag hijacking in a blog post tomorrow. Spoiler: I'm going to get fat.
— Dan May (@dpmay) August 3, 2015
@dpmay @O2 sorry, we just had to grab a pizza the action...we're here all week! ;-) — Three UK (@ThreeUK) August 3, 2015
