For centuries, residents of the United Kingdom and nearby countries such as Ireland have been known for their usual consumption of tea, traditionally preferring it to the world's other favorite beverage, coffee; however, a recent study shows that the British cuppa's 2015 is much darker than it would have been previously thought.
In what appears to be a sign of pending doom for Western civilization (or at least a major swift), it has been shown that sales for British cuppa 2015 have dropped dramatically in the past few years, as Brits are now turning to coffee and fruity or herbal concoctions instead of traditional teabags.
According to The Mirror, sales of builders' tea to make the classic British cuppa 2015 have plunged down by 22 percent in the past few years, as demand for local favorites such as Tetley and PG Tips has shifted towards other options deemed healthier by consumers.
The Daily Mail reports that the British cuppa in 2015 is being replaced by "trendy alternatives" that might include green tea or fruit, after overall tea retail sales in the country have gone form 97 million kg back in 2010 to a dismaying 76 million kg in 2015, and this is actually expected to grow worse, as it's expected for consumers to only go for about 68.7 million kg by 2020.
The reason behind the British cuppa's 2015 decline seems to be that consumers choose to lead healthier lives with other infusions, including more fruity ones that are advertised as being heavy on different nutrients.
According to CNBC, the people behind this staggering analysis is British consultant Mintel, and tea's not the only one suffering: sales of biscuits (or cookies, as they're called everywhere else), the traditional companion of the British cuppa, have also lowered in the past few years.
"Sales of fruit or herbal teas, speciality teas and green tea continue to post impressive performances," said Emma Clifford, Mintel's senior food and drink advisor, speaking about the British cuppa's 2015 decline. "Reflecting a growing 'foodie' culture in the U.K., people are branching away from standard teabags and towards these more interesting alternatives."
