Finding the perfect mascara can be a daunting task. Eyelash extensions have been the go-to solution to for getting those long, volumized lashes - especially in Los Angeles.
Benefit Cosmetics has been teasing the new formula for their They're Real! Mascara. What's great about the product is its ability to lengthen, and volumize lashes without the clump.
A photo posted by Benefit Cosmetics US (@benefitcosmetics) on Jun 8, 2015 at 9:10am PDT
The wand design is something like never before. It's firm enough to coat, but malleable enough to reach those bottom lashes, which are normally the most difficult ones to coat.
In fact, E! Online says that the wand can even be used in two different ways. First as the way one typically uses mascara - "holding it horizontally and brushing it upward."
The other technique is to hold the wand vertically. The tip "resembles a rollerball" that enables users to "separate, slightly curl and really finesse the lashes."
Boring brown!? Not with they’re real! beyond brown liner & mascara! Gorgeous #killercolors that will have everyone asking if #theyrereal ;) A photo posted by Benefit Cosmetics US (@benefitcosmetics) on Jun 8, 2015 at 3:44pm PDT
In addition to the new wand, the newly developed formula doesn't require re-application. Because the formula is "silky smooth," it gives lashes an even coat all throughout.
Most mascaras that have fiber-coating abilities typically end up in flakes. But the Benefit They're Real! Lengthening Mascara doesn't leave any residue when washed off nor does it leave any crumbs on one's face.
A photo posted by Benefit Cosmetics US (@benefitcosmetics) on Jun 11, 2015 at 5:16pm PDT
Benefit Cosmetics prides in their makeup products to be light and to be used for daytime. But not only that, but just adding more and more layers, the makeup can also be used for more dramatic and evening looks.
With just three coats of this mascara on the lashes, consumers can grab the same effect as those with false lashes. Unlike most mascaras, additional coats of They're Real! allows lashes to become more defined.
Need some #killercolors in your life, Benebabes!? Ten lucky followers will WIN the entire they’re real! collection—including all of our new colors beyond belief! To enter: 1. Follow @benefitcosmetics 2. Repost this photo with #killercolorsweeps & @benefitcosmetics in the caption Remember—your profile must be public & you can post each one of our #killercolorsweeps photos only ONE time! Keep an eye out for more to come over the next few days ;) Rules: bit.ly/killercolorsweeps A photo posted by Benefit Cosmetics US (@benefitcosmetics) on Jun 15, 2015 at 8:07am PDT
However, there is still a downside to this heaven-sent product. The online publication notes that the mascara "seems to run out rather quickly."
Benefit Cosmetics' new They're Real! Lengthening Mascara costs $24 and can also be purchased from Sephora outlets. The mascara, along with the They're Real! Eyeliners in its new colors will hit the shelves on June 26.
A photo posted by Benefit Cosmetics US (@benefitcosmetics) on Jun 19, 2015 at 9:23am PDT
