Personal driver app Uber just launched a food delivery service called "UberBuka" for fasting Muslims in Jakarta. The name was taken from the Indonesia word, Buka, which translates to "break fast."
Now that the holy month of Ramadan is in its course, Uber's new concept is being tested in the city of Jakarta, Indonesia and will be available until July 15.
The Wall Street Journal claims that the temporary service has teamed up with 11 restaurants to transport dinner deliveries to fasting Muslims with easy access.
The new service will be offered from Monday through Friday during the Ramadan season. The fasting entails that Muslims abstain from eating and drinking from "dawn until dusk," as per Eater.
The new service is offered to users of the app within the two main business districts of Jakarta. Customers also have the ability to choose from two different options on a daily basis, and receive the delivery within ten minutes - or even less.
However, the delivery time might not happen as expected. As said by The Wall Street Journal, the deliveries are probable to occurring during rush hour - or the time when the traffic is at its highest in the vicinity of Jakarta.
Uber has some major competition though, as they're not the only company to launch a service for Muslim consumers during the Ramadan season.
Quartz recently reported that Google would also be dropping a Ramadan web app that allows Muslim users to plan their fasting schedule. The app called "My Ramadan Companion" aims to lead consumers in making OpenTable reservations, amongst its other available services.
The launch of UberBuka marks the personal driver company's continuous attempt to foray into the food delivery industry sector. Just last year, Uber launched UberEats - formerly called uberFRESH - in a selected number of cities.
Unfortunately, the delivery service has yet to click with consumers.
