Industrial Light and Magic company, founded 40 years ago by George Lucas,is a special-effects company that created the illusions for Star Wars films. The company is composed of a dedicated team that is bringing virtual and augmented-reality experiences to the movies. The company will be taking the concept of DVD-extras to a whole new level.
Industrial Light and Magic company are teaming up with Skywalker Sound and Lucasfilm, to generate a three-dimensional experience that will allow Star Wars fans to take part in their favorite movie worlds.
Kathleen Kennedy - Lucasfilm President stated: "It's the Wild West out there with new frontiers, and we're all figuring out these new tools. Today, technology is in search of content," Kathleen Kennedy also said: "But we can bring an emotional experience to that technology."
George Lucas has firmly established the company from their earliest days, and still they are coming up with more incredible innovation that continues up to the present. The company is exploring the fictional universes of Star Wars, and a lot of movie fans would like to be involved in them.
According to SMH (Sydney Morning Herald), the new technology will be different since it is non-competitive and uses photo-realism rather than animation.
John Gaeta, ILMxLab's creative director, said: "What we're aiming for is to open the two-dimensional world of the movies and allow fans to walk into those worlds with the same visual fidelity," John Gaeta also stated "All that George begat caused a reassessment of innovation from movies to video games. The next 40 years of ILM is about exploding that universe with tech once again. xLab is as attuned to Silicon Valley as it is to Hollywood."
The Industrial Light and Magic company showed the technology to USA Today, a Star Wars-inspired scene in a dusty village, where R2D2 and C-3PO are hiding from Storm Troopers. A person can hold its iPad, turn 360-degrees and can see all around the main characters' world.
Watch The Video Below About The Technology:
Industrial Light and Magic company in association with J.J. Abrams' Star Wars: The Force Awakens - the technology will make its debut in December.
