Adam Levine's wife, Behati Prinsloo is fronting the new campaign for Juicy Couture Fragrance's "I Am Juicy Couture." The scent boasts of gardenias and cashmere woods, mixed with passion fruit, amber sweet raspberry and sweet pea undertones.
"I love what the perfume stands for - the message to girls is to be independent, to be reckless, glamorous, and not apologetic," The Victoria's Secret Angel said in a statement. Juicy Couture even described whom the perfume is perfect for.
"'I Am Juicy Couture' evokes the glamorous rebel in every Juicy girl. She daringly proclaims exactly who she is not in order to declare who she is. She's a confident and unabashed trendsetter with a casual and luxurious sense of style," said in a press release via E! Online.
It further added, "Never a wallflower, she has a dynamic personality that fascinates and enthralls, and a captivating femininity that creates a sensation wherever she goes."
Boldly addicting and enticing: Meet our new fragrance #IAMJUICYCOUTURE
A photo posted by Juicy Couture (@juicycouture) on Jun 5, 2015 at 9:46am PDT
Robin Mason, senior vice president of global marketing at Elizabeth Arden, also expressed how they decided on the new face for the ad.
"The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand. Behati is a dynamic woman with global appeal," Mason told Women's Wear Daily.
Photographer Solve Sundsbo shot the campaign for the first "new pillar scent" by the brand in nearly four years. The first ad released from the campaign boasts of Behati's smoldering and sexy gaze, while crushing some flowers in one hand.
The new summer perfume will be released on July 1 at Ulta, Dillards, Macy's, and Nordstrom outlets.
Watch the photo shoot's behind-the-scenes clip below.
Behati Prinsloo was the first spokesmodel for Victoria's Secret's PINK line. She's also fronted campaigns for T by Alexander Wang, O Oscar de la Renta, Tommy Hilfiger, DKNY Jeans, among many others.
