Dairy Queen is the latest food brand joining 'No-Soda' league to offer healthier options. Dairy Queen is removing all its sodas from kid's menu including its neon colored Arctic Rush frozen beverage and instead offer milk, bottled water, kid's cone or Dilly bar to combat the growing obesity and heath concerns.
Dairy Queen follows the same interest of brands including McDonald's, Wendy's, Burger King, Subway, Panera Bread and Chipotle not to offer sugary drinks to children.
The decision of Dairy Queen was announced by a consumer group advocating for healthier food options called Center for Science in the Public Interest, the Fox News reported.
"Dairy Queen deserves credit for being responsive to the concerns of parents, who increasingly want to be able to order off the kids' menu without having to say 'no' to soda," CSPI Nutrition Policy Director Margo Wootan said.
Dairy Queen, known as DQ decision not offer sodas to kid's menu was collectively made by the brand's franchise committee composed of about 6,400 locations. The changes will take effect in September, CNN added.
The firm decision of Dairy Queen was seen as a huge change as the owner of DQ, Warren Buffett is a previous Coca Cola board member, and an avid cherry coke drinker. Dairy Queen is under the management of Warren Buffett's Berkshire Hathaway (BRKA), the largest shareholder in Coke, WSJ reported.
Dairy Queen is being supplied by Coke, Pepsi, and Dr. Pepper in the past.
Since 2006, the soda companies Coke, Pepsi and Dr. Pepper Snapple Group started to become part of health-conscious consumers by not promoting soft drinks to children. The companies agreed that they won't supply and promote sodas to children.
Dairy Queen no soda move was approved by its Franchise Advisory Council at its quarterly meeting at the end of April.
