Last January, the fast-growing New York City-based fast casual franchise went public and made more money from the starting point that had been calculated, and they made news once again after it was found that some of the top managers were gathering part of the IPO revenue; now, a new study has found that Shake Shack's Instagram page is way more popular than that of its competitors.
Late last month, Food World News reported that, in the midst of salary issues in the fast food industry, Shake Shack's public offering had gone for way higher than expected, and that 160 workers in mid-to-higher positions got a salary boost from their contracts; now, the company's ascending status continues as the Shake Shack Instagram is proven to be the most popular.
According to The Washington Post, Goldman Sachs has just released a report about Shake Shack's Instagram, speaking about the incidence of big fast food chains in social media, as it studied that newcomer Shake Shack was far more popular among millennials than bigger chains like McDonald's and Burger King.
Fortune Magazine states that the Goldman Sachs Shake Shack Instagram report shows that the millennials' tendency towards sharing their food intake on the social network can actually reflect on Wall Street, as the company's offering continues to rise a full month after it first reached the stock market.
Entrepreneur reports that, in all, Shake Shack's Instagram is 100 times more successful (in terms of social interaction) than McDonald's; currently, the NYC-based chain has 155,000 followers on Instagram with only 63 locations.
Also, the Goldman Sachs report found that the fast food chain famous for its golden arches has 11 followers per systems sales, with Shake Shack turning those numbers exponentially, with 1,808 followers per systems sales.
Big chains like McDonald's and Burger King often rely on television spots for their advertising, but it seems like Shake Shack's Instagram might be giving them a run for their money.
